Business Graphics: 500 Designs That Link Graphic Aesthetic and Business Savvy

Whether the task is to redesign a company’s identity or the promotional launch of a new product or service, business graphics are the bread and butter of the design industry. This new volume presents a vast array of work within the corporate sector—solutions that have helped business clients succeed. This book not only provides hundreds of innovative examples of great design for business, but also examines the critical thinking behind the featured work and addresses the challenges those designers overcame.