Managing International Business: Across Time and Culture - Paperback

by Michael S. Wynn-Williams (Author)

Managing International Business is unique in offering an academic textbook that is accessible to students and professionals in all corners of the world. It is a comprehensive guide to the chaotic, confusing and downright exciting world of doing business around the globe. Based on the author's years of experience and academic training, the book provides a refreshing new perspective on the challenges facing the manager of the future. It will appeal to all those who deal with the opportunities tossed into their laps by a restless world of innovation and commerce. If international business is a journey into the unknown then this book provides the map. It has a number of unique features:

- A common-sense perspective that puts academic theory into the real world of business

- Original case studies from around the world

- Myth busting articles to correct misconceptions

- Research project suggestions

- Multiple choice questions to check progress

- Teaching materials available on request

This book is as much at home on the desk of a student as it is on the bedside table of a seasoned professional. It will immediately prove itself to be an invaluable resource.